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MARKETING CONFERENCES (article first published : 2006-02-19)

The British Council and PANSA will host two marketing conferences in March, geared towards the arts community. The first will be hosted in Cape Town from March 22 to 24 and the second in Durban from March 27 to 29. Venues, speakers, programme to be confirmed shortly.

The purpose of the conferences is to build on the PANSA Research Document and research into theatre markets, etc. to define more clearly what needs to be done to improve theatre marketing and arts marketing in general around the country.

Two arts marketing specialists from the UK will be coming out to South Africa to share strategies and experiences as well as local SA speakers/workshop facilitators:

Jonathan Goodacre is an independent arts marketing consultant and project manager with nineteen years of experience in the arts and related fields. He is also chair of Hoipolloi, an international touring Theatre Company and a board member of Mainstream, a professional development agency for Black and Minority Ethnic arts practitioners based in the East Midlands. He specialises in working with small arts organisations, in community settings, attracting audiences for participatory projects, supporting emerging artists, organisational change and touring theatre and dance.

Rosita Wolfe is responsible for all aspects of marketing, communications, branding, and media relations at Irelandís National Concert Hall. She has overseen the development of the marketing and sales department ensuring the organisation positions itself to continue to become more customer and sales focused. As Ireland's most prestigious entertainment venue, promoting over 440 concerts a year along with hosting a number of international conferences, the venue attracts upwards of 300,000 concertgoers. Rosita is currently working with both Dublin Institute of Technology as a thesis supervisor for Masters students and with Theatre Forum on the development of an Arts Marketing Course for Ireland. Rosita's vision is to position the National Concert Hall as an aspiration for other venues, both in Ireland and across Europe, and to ensure it continues to be regarded as a leader in the field of musical entertainment.

Places are limited with only 25 to 30 delegates per conference. These will be allocated on a first-come-first serve basis.

Fees are R500 per delegate from theatres/larger organisations/universities and technikons (R300 for non-PANSA members and R200 for paid-up PANSA members).

Places will only be reserved on receipt of payment. Please deposit the money into the PANSA National account and fax or e-mail proof of payment to Thami Makhanya on 086 673 7003 or pansa@artslink.co.za

The Durban contact person for bookings or information is Mlu Zondi on 031 201 2161 or email: pansakzn@polka.co.za

Bank details: PANSA National, Nedbank, Rondebosch Branch (104809), Acc: 1048054012




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