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BUSINESS DAY/BASA AWARDS (article first published : 2004-05-29)

Companies making innovative and effective use of arts sponsorship were recognized at the Seventh Annual Business Day/BASA Awards for business sponsors of the arts. Focusing on mutually beneficial business-arts partnership during 2003, the awards were held on May 24, following a keynote address by Pallo Jordan, Minister of Arts and Culture.

In a scoop for the hard-working and relatively young group Durban Black Drifters, the award for Youth Sponsorship was presented to Caltex Oil for Isicathamiya High School Choir Competition.

Other nominees in this category of arts sponsorship which involves education and/or young people were Cell C for the Durban Music School.

In the category Best Use of a Commission of New Art who have had the vision to support the creation of new, original work in any arts medium and to use the commission effectively, the award was presented to Safm (an SABC Radio Station) for The Gerard Sekoto Foundation – performance and exhibition. Included in the nominations was the Southern African Music Rights Organisation Limited (SAMRO) for Princess Magogo – A portrait.

Waltons KZN for the Children’s Literature Project were among the nominees in the First Time Sponsor category which generated two awards: Big Bang Down Clothes & General Dealer for Hlanganani-Kopanang Theatre Festival in Reitz and to Hadeco (Pty) Limited for The Tulip Festival Concert held in Mpumalanga.

Increasing Access to the Arts focuses on those sponsors who have helped bring the arts people who might not otherwise have access to them. The award was presented to Golden Arrow Foundation for Artscape Theatre Centre.

The award for Long Term Development went to MultiChoice Africa for MultiChoice Vuka! Awards.

The Media Sponsorship award for consistent support given by electronic or print media to the arts went to Yfm for Mafikizolo & BOP – Kalawa Jazzmee. Among the nominees was the Witness Printing & Publishing Company for The Witness Hilton Arts Festival.

The category Single Project focuses on an outstanding sponsorship or a series of projects with one organisation. Two awards were made: MTN Group Limited for Rorke’s Drift: Empowering Prints Exhibition and to Brett Kebble for the The Brett Kebble Arts Awards. Among the nominees were Cell C for the Durban Music School and Southern African Music Rights Organisation Limited (SAMRO) for Princess Magogo – A Portrait.

Smaller companies with 1,200 full time employees and an annual turnover of no more than R10million, who give vital support to arts projects, fall into the category Sponsorship by a Small Business. The award was presented to Collets Pharmacy for Amahlathi Arts & Culture Festival in Stutterheim, Eastern Cape. Among the nominees was Production Projects for Fantastic Flying Fish Dance Company.

Nominations in the category Sponsorship in Kind, where a company gives non-financial but essential support to the arts included Hilton Hotel for The Witness Hilton Arts Festival; and Spar KZN for the Witness Hilton Arts Festival. The award was presented to Gensec for National Eisteddfod Academy – Di Konokono Festival.

The Strategic Sponsorship category looks at the best use of a sponsorship programme as an integral part of the sponsor’s overall marketing strategy. The award was presented to DaimlerChrysler South Africa for DaimlerChrysler Art Awards.

The Chairman’s Premier Award is made at the discretion of the Chairman of Business & Arts South Africa, Mrs Mary Slack. This year’s award marks 10 years of democracy and, in a break with precedent, is made to an individual who single-handedly has repositioned the arts in South Afroca. The Chairman’s Premier Award goes to President Thabo Mbeki, in recognition of his ongoing support for arts and cultural activity, and his real understanding of their value for people and societies. Not only has President Mbeki conceived and articulated the African Renaissance, encouraging continental cultural links through initiatives such as the work on the manuscripts and library in Timbuktu, he has consistently advocated a greater recognition of arts and culture within government, the private sector and the general public, culminating this year in the introduction of an independent Ministry.




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