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NB: as of 23 September 2008, all new artSMart articles are being published on the site news.artsmart.co.za.

NEW DANCE MAGAZINE FOR SA (article first published : 2007-06-19)

Dance enthusiasts and students in South Africa will soon have their own magazine – a new publication that reflects the rapidly growing local interest in all forms of dance.

Named Dance Expressions, the magazine is due to hit the shelves in mid-June and will be published every alternate month after that. It will be distributed to selected bookstores and newsagents as well as dance studios and dance shops. Subscriptions will also be available.

“Dance Expressions is being launched to satisfy the growing demand for a local dance read,” says editor, Thumeshni Mudeliar.

With the advent of TV shows such as Strictly Come Dancing and So You Think You Can Dance, it has become the third-largest interest sport in South Africa. The country is also brimming with aspiring and established dance talent that deserves a proper showcase.

Published by Dance Expressions Publishing CC, the magazine has been divided into four sections namely, News & Reviews, Dance by Design, Upfront & Personal and Fitness & Finesse.

The first of these will highlight upcoming dance events, competition news and results as well as hot industry news.

Different dance genres, from ballet through ballroom and Latin to traditional, will be featured in each edition and highlighted in the Dance by Design section. “This section will also have an additional feature named Techno Step, in which the technical aspects of a particular dance form will be emphasised,” notes Mudeliar.

Each issue will also feature an Upfront & Personal interview that takes a closer look at the lives of some South African dance personalities, while Fitness & Finesse covers a variety of topics relating to the health, wellbeing and appearance of dancers.

“The launch issue will focus on Scottish and belly dancing and will feature the 2007 World Dance exhibition champions, Victor da Silva and Hanna Kurttunen”, says Mudeliar. Other interesting features include make-up and foot treatment advice for dancers.

To advertise in this publication contact Dorinda Barnard on 011 462 8959 or email danceads@iafrica.com For editorial queries contact Thumeshni Mudeliar on 011 462 8959 or email dance@velvetsquare.co.za




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