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CELL C COWS (article first published : 2004-09-24)

Part of the current innovative arts project, CowParade South Africa, Cell C’s nine beautifully painted bovines will be grazing St Andrews Street during the Durban Music School Street Festival from September 24 to 25. The Durban-painted cows, will be joined by six other Cell C bovines that have already been displayed in the streets and shopping centres of Gauteng.

“Millicent”, “African Moo Night” and “Inkomo Yocingo” (still in progress) have been proudly painted by Durban-based artists Kirsten Miller and Lindelani E Ngwenya. The other cow was painted by the Umcebo Trust organisation – a trust based in Durban and dedicated to helping community members with special needs such as unemployment and new skills around arts and craft.

“CowParade is Cell C’s creative way of promoting local artistic talent as well as discovering new gems”, says Cell C Chairman and CEO, Talaat Laham. “More importantly, Cell C is assisting to raise the much needed funds to help children with cancer.”

These Cell C bovines first made an appearance at Red Eye last week and after the DMS Music Festival, they will also be seen at the Durban City Hall, the Beachfront, Botanical Gardens and uShaka Marine World until the end of November.

From KwaZulu-Natal, CowParade moves on to Cape Town then back to Gauteng and the event will culminate in a public and internet auction of the cows in Johannesburg in May, 2005, with the moo-lah raised going to CHOC (Children Haemotology and Oncology Clinics) – the Childhood Cancer Foundation of South Africa.




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