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COW PARADE EXTENDED (article first published : 2004-07-30)

South African artists have truly been “mooved”, thanks to CowParade South Africa. Designs are pouring in of beautiful bovines that have been painted with elaborate themes; cows that have been covered in mirrors or gumdrops or beasts that have been transformed into something else entirely.

In response to pleas by artists still frantically working on intricate designs, the organisers have moved the closing date for entries until the end of August.

The streets of South Africa will be transformed into an urban pasture as CowParade – the innovative public art exhibition that has taken the world by storm and which is being sponsored in this country by Cell C and kulula.com – takes place in Durban, Cape Town and Johannesburg from September until March next year.

The event has become a coveted showcase for the best and the brightest artists in cities around the world. Famous artists such as Peter Max, Patrick Hughes and David Lynch have all shared their talent as part of Cow Parade. In South Africa artists, crafters, designers, architects and art students – either individually, as a group or as a formal organisation – have been invited to enter designs for the cows and hundreds have already taken up the challenge.

Successful applicants are being commissioned to create their design on a cow. Artists will be paid R10,000 for each design commissioned and applied to a finished cow.

The artists are currently submitting designs for the unpainted bovines, which come in three forms: standing, grazing and reclining. Submissions will be reviewed to ensure they have a broad appeal, are appropriate for all ages and meet basic Cow Parade guidelines.

A number of special art initiatives and community projects are also underway to ensure that the South African cows not only reflect the diverse and multi-cultural nature of this country but also showcase its creative talents.

A selection of the cows will be the stars of a gala auction in March 2005, with the “moo-lah” raised going to CHOC (an abbreviation of Children’s Haematology Oncology Clinics), the South African childhood cancer foundation whose patron is Adelaide Tambo.

For more details and entry forms contact Buz Publicity on 084 194 2787 or email info@buz.co.za. Artist information is also is available at www.cowparade.net




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