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AMABEADIBEADI (article first published : 2001-05-9)

Following on last year’s fund-raising success the Comrades Marathon has thrown its full weight behind the Amabeadibeadi fund raising initiative for 2001.

Every Comrades runner is invited to make a voluntary donation to one or more of the four official charities of their choice when entering the race. For a minimum donation of R10 per string, the runner will be issued with a colourful strand of African beads to wear on race day, to indicate their support for the designated charity or charities.

These are CANSA (white); Community Chests (red); KZN Nature Conservation (green); Sports Trust (blue), and a multi-coloured combination of all the four charities. The beads add a colourful, ethnic and fun dimension to the race and incorporate the yellow and black of the Comrades logo.

Amabeadibeadi campaign encourages all members of the public, whether associated with Comrades Marathon or not, to make a donation towards the beads and to wear them on Comrades Day (June 16). While the Comrades runners and the various support groups are the core focus, the campaign also aims to expand outwards to the general public with a ripple effect.

KZN based community working groups who would otherwise be unemployed are manufacturing the Amabeadibeadi strings of beads and thus there is an added economic capacity building and poverty fighting benefit to the campaign. The CMA has decided to register the name and concept of Amabeadibeadi. It is anticipated that each year will see the introduction of a new design of the beads.

Watch out for the colourful beads at numerous major outlets.




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